Our Approach

Arrow Ink Communications is a voice boutique: we find your unique position as a thought leader and build compelling articles, blog posts and books around your important message. This is more than just strong writing and a solid voice: it is the basis of a personal brand that will attract a wealth of consumers, prestige and opportunity. We can help leaders by taking over research and writing of thought leadership articles, books and blog posts or we can help the more hands-on influencer craft their own compelling literature.

Our Story

Arrow-ink is a strategic voice boutique helping business leaders discover and hone their message through thought leadership articles, books and blog posts. We help you refine your ideas, find compelling ways to express them and either completely write these for you, or help you to write these yourself. Karen Bannister is the principle of Arrow-Ink, which was established in 2013 as an outgrowth of her passion in both marketing and writing.

Meet Your Strategic Writing Expert

Karen Bannister


Arrow-ink Communications is run by Karen Bannister.

My name is Karen Bannister and I am a results-focused marketing consultant and writer supporting thought leaders as they discover and amplify their voice in what is a crowded marketplace.

I specialize in ideas and help small businesses tune into research and listening to gather information and inspiration that informs smart strategic positions. I ghostwrite articles so you can leave the development of your ideas into prose completely up to me. Then I help you get published. If you prefer to do the writing, I instead help you find your voice and target your ideas to an audience, then develop your own writing style for a truly powerful communication. My clients have been published by major publishing houses, and online. My clients are building strong personal brands and establishing themselves in local and international media as thought-leaders with compelling expertise to share. My clients are reaping the financial and personal rewards of building a powerful platform.

I have been an entrepreneur running a communications firm for 4 years and have helped many clients discover their voice. Please don’t take my word for it; see below for what some of my clients have said.

Outside of my business, I am employed as a Marketing Specialist for a not-for-profit organization in destination marketing and am a trained fundraiser and marketer with a background in arts administration.

I worked for 6 years for one of Canada’s largest theatre companies, becoming a Marketing Manager in my first year.

After completing my Masters in Comparative Literature, I moved across the country and now make the West Coast of Canada my home with my husband, an app developer, and three children. I love to read, write and practice yoga and pilates.

I am a published writer – from a book on communication in the social sector to several parenting articles. My works of poetry appear on several online websites. I have extensive copywriting and ghostwriting experience.

Just like your customer has options when it comes to purchasing products or services, you have options when it comes to a consultant who can support and help define your voice. We are a right fit for each other if,

  • You value hard work. I stay until the job is done, and accept no less than complete satisfaction;
  • You believe that smart marketing is a mix of creativity and focused consistency; my goal is to help you develop a personal brand that you can massage for years to come. I am not interested in quick solutions;
  • You are ready to build a strong platform for your business; I work quickly but need your commitment to the process;
  • You are ready for a balance of give and take; I am a giver and will always go above and beyond, but the truly best and most successful process is one where you join me in the creation of a brand you can be really proud of.

Next Steps…

To learn more about our ghostwriting services, please contact Karen at karen (at) arrow-ink (dot) com.

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